About Us

Throughout my early years of salmon fishing my goal was to catch the elusive Tyee. Holding them in high regard, I learned their spiritual significance in pacific northwest folklore and appreciated their socio-economic and ecological importance to coastal communities and cultures. As a result, I’ve always had a sense of spiritual awakening when plying the waters for salmon, believing that we’re not just fishing, we’re catching the spirit.

Fishing with my father for more than 30 years, we were never satisfied with the action of popular spoon brands. Together we modified hundreds of lures to achieve more erratic, darting actions that proved extremely effective for salmon, trout, char, kokanee, pike and walleye. We fished our "Loony Spoons" for many years with great success. One day I decided to make a few for other anglers, the response was incredible and Spirit Lures was born.

We launched in January 2020 and have witnessed increasing enthusiasm from anglers in Alaska, BC, Washington, Oregon, California and the Great Lakes.

- Cameron Neufeld, founder

Crippled Baitfish Action

Struggling or injured baitfish exhibit quick, erratic darting motions and vibrations that game fish detect through their lateral lines. We like to call it crippled baitfish action. Experience this superior fish-catching action with our Loony Spoons and Spirit Spoons.

Packaging - doing our part for the environment

Our clear zip-lock bags and paper cards are both reusable and recyclable.