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About Us

Brief History

Spirit Lures was founded as a result of two creative anglers who were never satisfied with existing lure designs. They modified existing lures and developed new lures with more erratic actions and vibrations that effectively increased their success for both freshwater and saltwater game fish.


Product Development

Struggling or injured baitfish exhibit quick, erratic darting motions and vibrations that game fish detect through their lateral lines long before they see or smell their prey.  We like to call it crippled baitfish action. Lures that exhibit this action will effectively increase the strike zone when targeting most predatory game fish. Both our Loony Spoon and Spirit Spoon exhibit this crippled baitfish action and are very effective for many freshwater and saltwater game fish.