Spirit Lures was founded as a result of two creative anglers that were never satisfied with existing lure designs. They modified existing lures and developed new lures with more erratic actions and vibrations that effectively increased their success for both freshwater and saltwater game fish.
Struggling baitfish exhibit quick, extremely erratic darting motions and vibrations that game fish detect through their lateral lines long before they see or smell their prey. Both the Hula Hoochie and the Loony Spoon are designed to exhibit these extreme actions. In pre-production tests, both the Hula Hoochie and the Loony Spoon outperformed competing lures and often proved superior to natural baits.