About Us

Brief History

Spirit Lures was founded as a result of two creative anglers that were never satisfied with existing lure designs. We modified existing lures and developed new lures with more erratic actions and vibrations that effectively increased our strike ratio for both freshwater and saltwater game fish. Our success in lure design was the foundation for the company.


Product Development

  • Struggling bait fish exhibit short, extremely erratic darting motions and vibrations that game fish detect through their lateral lines long before they see or smell their prey.
  • Lures that exhibit these extreme actions or vibrations will attract more strikes and catch you more fish.
  • Years of experience and testing have resulted in the development of lures that have the quick, erratic motions and vibrations that will catch more fish. These lures are the Loony Spoon, the Hula Hoochie and the Hula Head.